Guide

Your idea is not a product yet: turning a concept into a buildable plan

You turn an idea into a buildable plan by naming one user, walking their journey in plain sentences, and cutting everything not required for someone to get value once.

Plutonapps Engineering1 min read

This is a sample entry. The structure is final; the full write-up is on its way.

An idea is a feeling about a problem. A plan is a set of decisions someone else can act on without asking you what you meant. The work of planning is converting the first into the second.

What are the seven steps?

  1. Write the idea in one sentence, without adjectives.
  2. Name the single user who feels the problem most.
  3. Describe the problem as it happens today, including the workaround they already use.
  4. Walk the journey end to end, in their words.
  5. List only the functionality that journey requires.
  6. Write down what data has to exist for that to work.
  7. Cut everything that is not needed for someone to get value once.
If you cannot describe the user's journey in plain sentences, no tool will build it for you — it will just build something.

The output of this exercise is not a document for its own sake. It is the context that makes every later decision faster, including the prompts you write in Lovable.

More on this: Product strategy & scoping

Built something in Lovable you want people to rely on?

We are the engineers who take it the rest of the way — secured, tested, released and supported.