Pay for product evolution.

Every plan includes your Lovable workspace, plus production engineering, testing, deployment, monitoring and support from our engineers.

Startup

Growing product / up to 25,000 users

$5,999/mo

Paid annually

Start a plan

Enterprise

High-volume / 25,000+ users

Custom

Talk to us

Talk to us

What each plan includes

Feature comparison of Startup and Enterprise plans
StartupEnterprise
Platform
AI skills & guardrailsIncludedIncluded
Premium software subscriptionsIncluded in yearly plans onlyIncluded in yearly plans only
Product development
Small UI adjustmentsUnlimited*Unlimited*
Medium changesUnlimited*Unlimited*
Large features / complex UX flowsUnlimited*Unlimited*
Major product changesUnlimited*Unlimited*
Quality & security
Regression testingAdvancedAdvanced
Visual regression testingIncludedIncluded
Code reviewIncludedIncluded
Security checksAdvancedAdvanced
Delivery
Time to actionUp to 2 business daysInstant
Production deployments2 / weekContinuous
Product & design support
Consulting & strategy sessions (45 min)WeeklyTwice per week
Architecture reviewMonthlyBiweekly
Operations & support
MonitoringStandardAdvanced
Emergency production support5 eventsUnlimited events*
Engineering capacityReservedDedicated
Dedicated supportBusiness hours24/7

* Unlimited within fair use and available engineering capacity.

Yearly plans

Included with yearly plans

Every yearly plan comes with 34 premium software subscriptions worth over $40,000 — the tools a modern product team runs on.

34subscriptions$40,654total list valueIncludedwith every yearly plan
Brain.fm logo
Brain.fm$100
1 year of Brain.fm
Cursor logo
Cursor$240
1 year of Cursor Pro
Customer.io logo
Customer.io$1,200
1 year of Customer.io Essentials
ElevenLabs logo
ElevenLabs$264
1 year of ElevenLabs Creator
Factory logo
Factory$240
1 year of Factory Pro
Fin logo
Fin$7,140
1 year of Fin AI Agent + Fin Advanced, 5 seats
Framer logo
Framer$360
1 year of Framer Pro
Gamma logo
Gamma$216
1 year of Gamma Pro
Google AI Pro logo
Google AI Pro$240
1 year of Google AI Pro
Granola logo
Granola$1,680
1 year of Granola Business, 10 seats
Gumloop logo
Gumloop$444
1 year of Gumloop Pro, 20k credits / month
Higgsfield logo
Higgsfield$348
1 year of Higgsfield Pro
Jam logo
Jam$1,920
1 year of Jam Team, 10 seats
Linear logo
Linear$1,080
1 year of Linear Business, 5 seats
Lovable logo
Lovable$252
1 year of Lovable Pro
Magic Patterns logo
Magic Patterns$240
1 year of Magic Patterns Starter
Manus logo
Manus$240
1 year of Manus, 4,000 credits / month
Mercury logo
Mercury$980
2 years of Mercury Personal
Mobbin logo
Mobbin$1,920
1 year of Mobbin Team, 10 seats
n8n logo
n8n$240
1 year of n8n Cloud Starter
Notion logo
Notion$240
1 year of Notion Business
Pangram logo
Pangram$540
1 year of Pangram Professional
PostHog logo
PostHog$16,500
1 year of PostHog Scale, 2× monthly limits
Railway logo
Railway$245
1 year of Railway Hobby
Readwise logo
Readwise$120
1 year of Readwise and Reader
Replit logo
Replit$240
1 year of Replit Core
Resend logo
Resend$240
1 year of Resend Transactional Pro
Runway logo
Runway$336
1 year of Runway Pro
Stripe Atlas logo
Stripe Atlas$200
40% off incorporation
Supabase logo
Supabase$300
1 year of Supabase Pro, in credits
Supercut logo
Supercut$1,800
1 year of Supercut Pro, 10 seats
Waking Up logo
Waking Up$129
1 year of Waking Up
Warp logo
Warp$240
1 year of Warp Build
Wispr Flow logo
Wispr Flow$180
1 year of Wispr Flow Pro

Third-party partner offers, redeemed after your yearly plan starts. Values are annual list prices; availability and terms may change.

What Startup effectively costs

Startup plan, billed yearly
$71,988 / year
Included software, at list price
− $40,654
Effective cost
$31,334 / year

$2,611 / month effective

What Startup works out to in year one — 56% of the plan comes back as software.

Based on annual list prices of the subscriptions above. Enterprise is custom-priced and includes the same yearly software.

Predictability

Our engineering capacity now follows the roadmap instead of the hiring pipeline. That single change made planning a quarter genuinely possible.
Michael Wu
COO, Drift Analytics

Quote 1 of 2: Michael Wu

FAQ

Questions, answered.

Everything about how we work, what a plan covers and who owns what.

Lovable is the application your team prompts in. You explore ideas there and show us exactly what you want. The Product Twin is your real production application — the one we build, test, deploy and operate. It stays the source of truth for your users.

No. Your team stays in Lovable. You prompt, redesign and change your mind as often as you like. When a version is right, it is submitted to us and we make it real in production.

No. Real engineers do the work. We use AI to move faster, but every change is reviewed, tested and deployed by people who take responsibility for what reaches your users.

Lovable already knows how to build with a wide range of technologies. Our skills give it the context, constraints and instructions it needs to make the right technical decisions for your product — so the output matches production standards from the start.

Your version synchronises through our connectors, waits in a prepared queue, is engineered into the Product Twin by our team, passes AI and human testing, ships to production, and then the live result synchronises back to Lovable so your next idea starts from what is actually live.

You submit a version from Lovable whenever it is ready. Alongside that, you get scheduled consulting sessions, architecture reviews and a direct support channel with the engineers on your product.

No. You are subscribing to the continuous evolution of your product. Plans are defined by what we deliver, not by how long it takes us to do it.

Startup suits a growing product with up to 25,000 users: reserved engineering capacity, up to two business days to action, two production deployments per week and business-hours support. Enterprise is for high-volume products above 25,000 users: dedicated capacity, instant time to action, continuous deployment and 24/7 support.

There is no per-change fee and no ticket quota. We work through your queue continuously at the capacity your plan reserves, prioritising with you rather than counting requests.

Annual plans include premium software subscriptions worth over $40,000 at list price, on top of the engineering work. Availability varies because these are third-party offers.

Yes. Plans move up or down as your product and user base change. Talk to us and we will move you at the next billing cycle.

Your Lovable workspace is covered by the plan. Third-party infrastructure you own — hosting, databases, external APIs — is billed to you directly at cost, and we set it up and operate it for you.

How quickly one of our engineers starts on a change you submit. It is not a guarantee that the entire change is finished within that period.

A medium change modifies an existing area, such as an existing user flow or a significant component. A large change is a new feature or a complex UX flow built from scratch. Both are included in every plan.

Every change goes through regression testing, visual regression testing, code review and security checks before it reaches production. AI runs the breadth; our engineers own the judgement calls.

We monitor the production application and respond to incidents. Startup includes five emergency production events; Enterprise includes unlimited events with 24/7 coverage.

Security checks run on every change, access is scoped and reviewed, and production credentials stay with us rather than in the prototyping workspace. We work with your compliance requirements as part of the architecture review.

You do. The Product Twin, its code, its data and its infrastructure belong to you. We build and operate it on your behalf.

You keep everything. We hand over the repositories, infrastructure and documentation, and we support the transition so your product keeps running without us.

Yes. We start with an architecture review of what exists, set up the Product Twin around it, and connect your team's Lovable workspace so the loop works the same way.

Talk to us. We look at your product, agree the plan that matches your stage, and set up your workspace and Product Twin so your first prompt can reach production.

Still have a question?

Talk to the engineers who would run your product — not a sales queue.

Talk to us

Pick the plan that matches your product.

Start a plan