Your entire engineering team. One subscription.
No hiring rounds. No equity grants. No months lost to roadmaps. You prompt what you want in Lovable; we build, test, launch and keep the live product running, monitored and supported.
Starter
Growing product / up to 25,000 users
$2,999/moSave 40%
Billed yearly · $35,988 upfront
What's included:
- Human developer team
- Unlimited changes — you design, we build
- Security and monitoring
- Weekly meeting
- 24/7 emergency calls with your team, 5 a month
- Over $33,000 in software subscriptions
Growth
High-volume / 25,000+ users
Custom
Talk to us
Everything in Starter, plus:
- Dedicated team
- 24/7 support and available engineers
- Instant response time and action
- Built for 25,000+ active users
- Over $33,000 in software subscriptions
What each plan includes
Platform
- AI skills & guardrailsPrebuilt rules and checks that keep AI-built code safe, tested and on-brand before anything ships.
- Included
- Premium software subscriptions34 premium tools worth over $33,154 a year — included with yearly billing.
- Included in yearly plans only
Product development
- Small UI adjustmentsCopy, colors, spacing and small layout tweaks that need no new logic.
- Unlimited*
- Medium changesNew screens or flows that touch a handful of components.
- Unlimited*
- Large features / complex UX flowsFull features with new data, states and edge cases, built end to end.
- Unlimited*
- Major product changesBig shifts in how the product is built — new data models, migrations or integrations.
- Unlimited*
Quality & security
- Regression testingThe full test suite re-runs on every change, so new work never breaks what already works.
- Advanced
- Visual regression testingPixel-level checks catch unintended visual changes before they reach users.
- Included
- Code reviewEvery change is read and approved by an engineer other than its author.
- Included
- Security checksDependency, secret and access audits run on every change.
- Advanced
Delivery
- Time to actionHow quickly work starts once you send a request.
- Up to 2 business days
- Production deploymentsHow often your product ships to live users.
- 2 / week
Product & design support
- On-demand meetings (45 min)Book a meeting with your Key Account Manager whenever you need to plan, decide or unblock something.
- 2 / week
- Architecture reviewA structured look at how your product is put together, and where it should go next.
- 1 / month
Operations & support
- MonitoringWe watch uptime, errors and performance around the clock.
- Standard
- Emergency production supportRapid response when production breaks — counted per calendar month.
- 5 / month
- Engineering capacityHow much of the team's build time is set aside for you.
- Reserved
- Dedicated supportHow quickly a human answers when you need one.
- Business hours
| Starter | Growth | |
|---|---|---|
| Platform | ||
| AI skills & guardrailsPrebuilt rules and checks that keep AI-built code safe, tested and on-brand before anything ships. | Included | Included |
| Premium software subscriptions34 premium tools worth over $33,154 a year — included with yearly billing. | Included in yearly plans only | Included in yearly plans only |
| Product development | ||
| Small UI adjustmentsCopy, colors, spacing and small layout tweaks that need no new logic. | Unlimited* | Unlimited* |
| Medium changesNew screens or flows that touch a handful of components. | Unlimited* | Unlimited* |
| Large features / complex UX flowsFull features with new data, states and edge cases, built end to end. | Unlimited* | Unlimited* |
| Major product changesBig shifts in how the product is built — new data models, migrations or integrations. | Unlimited* | Unlimited* |
| Quality & security | ||
| Regression testingThe full test suite re-runs on every change, so new work never breaks what already works. | Advanced | Advanced |
| Visual regression testingPixel-level checks catch unintended visual changes before they reach users. | Included | Included |
| Code reviewEvery change is read and approved by an engineer other than its author. | Included | Included |
| Security checksDependency, secret and access audits run on every change. | Advanced | Advanced |
| Delivery | ||
| Time to actionHow quickly work starts once you send a request. | Up to 2 business days | Instant |
| Production deploymentsHow often your product ships to live users. | 2 / week | Continuous |
| Product & design support | ||
| On-demand meetings (45 min)Book a meeting with your Key Account Manager whenever you need to plan, decide or unblock something. | 2 / week | Twice per week |
| Architecture reviewA structured look at how your product is put together, and where it should go next. | 1 / month | 4 / quarter |
| Operations & support | ||
| MonitoringWe watch uptime, errors and performance around the clock. | Standard | Advanced |
| Emergency production supportRapid response when production breaks — counted per calendar month. | 5 / month | Unlimited events* |
| Engineering capacityHow much of the team's build time is set aside for you. | Reserved | Dedicated |
| Dedicated supportHow quickly a human answers when you need one. | Business hours | 24/7 |
* Unlimited within fair use and available engineering capacity.
Included with yearly billing
Every yearly plan comes with 34 premium software subscriptions worth over $33,000 — the tools a modern product team runs on.


































Third-party partner offers for yearly plans, redeemed once your plan starts. Quarterly and monthly plans do not include them. Values are annual list prices; availability and terms may change.
What Starter effectively costs
- Starter plan, billed yearly
- $35,988 / year
- Included software, at list price
- − $33,154
- Effective cost
- $2,834 / year
$236 / month effective
After the included software value, the Starter plan has an effective cost of $2,834 in year one — about $236 per month for the engineering work.
Based on annual list prices of the subscriptions above. Growth is custom-priced and includes the same yearly software.
Building an in-house team with this much security, testing and launch experience would have taken us a year of recruiting. We got the whole discipline for roughly one senior salary.
Quote 1 of 2: Bell
Inside the Control Room
Real screens from the dashboard you get when your plan starts: releases to approve, meetings with your team, and what your plan has left.

Releases

Meetings

Plan allowances

Overview
Who you'll work with
Your Key Account Manager is your one point of contact and works with the engineers on your product every day.
The team behind your product is led by our three co-founders.
Irfan HabibCo-founder (engineering)
Milad ZarghaniCo-founder (product development)
Faysal ParCo-founder (operations)
FAQ
Questions, answered.
Everything about how we work, what a plan covers and who owns what.
24 questions
Still have a question?
Talk to our sales team — they will answer your questions and connect you with the right people.
Compare your options
Side-by-side comparisons of the ways a founder can get a product engineered and kept running, written by Plutonapps and checked against the linked sources. Each one says when the alternative is the better choice.
- Development subscription vs agency: which should you choose?How each prices work and change, what happens after launch, and when a fixed-scope agency project is the better fit.
- Agency vs freelancer vs in-house developer vs subscriptionFour ways to get a product engineered, compared on cost, speed, risk and who runs it after launch, including when each is the better fit.
- In-house developer vs development subscription: the real costWhat a US software developer costs once benefits are counted, from BLS data, against a flat monthly subscription, and when hiring still wins.