Pay for product evolution.
Every plan includes your Lovable workspace, plus production engineering, testing, deployment, monitoring and support from our engineers.
What each plan includes
| Startup | Enterprise | |
|---|---|---|
| Platform | ||
| AI skills & guardrails | Included | Included |
| Premium software subscriptions | Included in yearly plans only | Included in yearly plans only |
| Product development | ||
| Small UI adjustments | Unlimited* | Unlimited* |
| Medium changes | Unlimited* | Unlimited* |
| Large features / complex UX flows | Unlimited* | Unlimited* |
| Major product changes | Unlimited* | Unlimited* |
| Quality & security | ||
| Regression testing | Advanced | Advanced |
| Visual regression testing | Included | Included |
| Code review | Included | Included |
| Security checks | Advanced | Advanced |
| Delivery | ||
| Time to action | Up to 2 business days | Instant |
| Production deployments | 2 / week | Continuous |
| Product & design support | ||
| Consulting & strategy sessions (45 min) | Weekly | Twice per week |
| Architecture review | Monthly | Biweekly |
| Operations & support | ||
| Monitoring | Standard | Advanced |
| Emergency production support | 5 events | Unlimited events* |
| Engineering capacity | Reserved | Dedicated |
| Dedicated support | Business hours | 24/7 |
* Unlimited within fair use and available engineering capacity.
Included with yearly plans
Every yearly plan comes with 34 premium software subscriptions worth over $40,000 — the tools a modern product team runs on.
Third-party partner offers, redeemed after your yearly plan starts. Values are annual list prices; availability and terms may change.
What Startup effectively costs
- Startup plan, billed yearly
- $71,988 / year
- Included software, at list price
- − $40,654
- Effective cost
- $31,334 / year
$2,611 / month effective
What Startup works out to in year one — 56% of the plan comes back as software.
Based on annual list prices of the subscriptions above. Enterprise is custom-priced and includes the same yearly software.
Predictability
Our engineering capacity now follows the roadmap instead of the hiring pipeline. That single change made planning a quarter genuinely possible.
COO, Drift Analytics
Quote 1 of 2: Michael Wu
FAQ
Questions, answered.
Everything about how we work, what a plan covers and who owns what.
Lovable is the application your team prompts in. You explore ideas there and show us exactly what you want. The Product Twin is your real production application — the one we build, test, deploy and operate. It stays the source of truth for your users.
No. Your team stays in Lovable. You prompt, redesign and change your mind as often as you like. When a version is right, it is submitted to us and we make it real in production.
No. Real engineers do the work. We use AI to move faster, but every change is reviewed, tested and deployed by people who take responsibility for what reaches your users.
Lovable already knows how to build with a wide range of technologies. Our skills give it the context, constraints and instructions it needs to make the right technical decisions for your product — so the output matches production standards from the start.
Your version synchronises through our connectors, waits in a prepared queue, is engineered into the Product Twin by our team, passes AI and human testing, ships to production, and then the live result synchronises back to Lovable so your next idea starts from what is actually live.
You submit a version from Lovable whenever it is ready. Alongside that, you get scheduled consulting sessions, architecture reviews and a direct support channel with the engineers on your product.
No. You are subscribing to the continuous evolution of your product. Plans are defined by what we deliver, not by how long it takes us to do it.
Startup suits a growing product with up to 25,000 users: reserved engineering capacity, up to two business days to action, two production deployments per week and business-hours support. Enterprise is for high-volume products above 25,000 users: dedicated capacity, instant time to action, continuous deployment and 24/7 support.
There is no per-change fee and no ticket quota. We work through your queue continuously at the capacity your plan reserves, prioritising with you rather than counting requests.
Annual plans include premium software subscriptions worth over $40,000 at list price, on top of the engineering work. Availability varies because these are third-party offers.
Yes. Plans move up or down as your product and user base change. Talk to us and we will move you at the next billing cycle.
Your Lovable workspace is covered by the plan. Third-party infrastructure you own — hosting, databases, external APIs — is billed to you directly at cost, and we set it up and operate it for you.
How quickly one of our engineers starts on a change you submit. It is not a guarantee that the entire change is finished within that period.
A medium change modifies an existing area, such as an existing user flow or a significant component. A large change is a new feature or a complex UX flow built from scratch. Both are included in every plan.
Every change goes through regression testing, visual regression testing, code review and security checks before it reaches production. AI runs the breadth; our engineers own the judgement calls.
We monitor the production application and respond to incidents. Startup includes five emergency production events; Enterprise includes unlimited events with 24/7 coverage.
Security checks run on every change, access is scoped and reviewed, and production credentials stay with us rather than in the prototyping workspace. We work with your compliance requirements as part of the architecture review.
You do. The Product Twin, its code, its data and its infrastructure belong to you. We build and operate it on your behalf.
You keep everything. We hand over the repositories, infrastructure and documentation, and we support the transition so your product keeps running without us.
Yes. We start with an architecture review of what exists, set up the Product Twin around it, and connect your team's Lovable workspace so the loop works the same way.
Talk to us. We look at your product, agree the plan that matches your stage, and set up your workspace and Product Twin so your first prompt can reach production.
Still have a question?
Talk to the engineers who would run your product — not a sales queue.