Built from scratch

We do not only take products to production. We build them.

We are product developers, designers and engineers. We have taken ideas from a first conversation to something people pay for, and you can use some of them right now.

4
Products you can open
0 to 1
Built from a blank canvas
Still live
We run them today

Selected work

Open them. They are real products with real users.

Each one started as a conversation. We worked out what it should be, designed it, built it and still keep it running.

4 products

B2B SaaS

Live since 2022

PulseSync

Real-time incident command for platform teams

99.99%
Uptime
Under 40ms
Live update latency
1,240
Workspaces on it daily
pulsesync.app Live

A live operations room where on-call teams see every signal, claim an incident and write the timeline as it happens.

How it started

We started with a blank canvas: two weeks of interviews with on-call engineers, then the product shape, the screens and the data model — before a single production line was written.

What we did

  • Product discovery
  • UX and interface design
  • Data architecture
  • Production engineering
Try live demo (opens in a new tab)Read case study

AI systems

Live since 2024

KudoDesk

An AI support desk that answers before a human has to

68%
Tickets resolved without a human
Under 9 seconds
First response
340
Teams on the platform
kudodesk.app Live

Incoming tickets are read, sorted and answered from the team's own knowledge, with a person stepping in only when it matters.

How it started

The founders had a hunch and a spreadsheet. We shaped the product, designed the triage experience and built the whole thing end to end in eleven weeks.

What we did

  • Product strategy
  • Conversation design
  • Model evaluation
  • Full product engineering
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Fintech & logistics

Live since 2021

OmniFlow

Cross-border vendor billing and shipment ledger

$18M
Value settled monthly
0 since launch
Reconciliation errors
27
Countries
omniflow.app Live

Every shipment, fee and payout in one ledger, reconciled across currencies and ready for an audit at any moment.

How it started

We mapped the money and the goods on a whiteboard first. The ledger model came before the screens, which is why the numbers have never had to be corrected by hand.

What we did

  • Domain modelling
  • Compliance review
  • Interface design
  • Production engineering
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Marketplaces

Live since 2023

Northlane

A marketplace for specialist contractors

31%
Quote to booking
$4.2M
Payouts processed
Under 1%
Disputes escalated
northlane.app Live

Two sides, one trust problem. Verified profiles, scoped quotes, escrowed payments and a dispute path that people actually use.

How it started

Built from the first sketch: we ran the pricing model, the matching rules and the review system as product questions before they became engineering ones. Three years on, it is still run by its two founders.

What we did

  • Product model
  • Marketplace economics
  • UX research
  • Production engineering
Try live demo (opens in a new tab)Read case study

Already shipping?

Already have a product? We can still make it better.

We have worked across software for teams, marketplaces, finance, logistics and internal tools. Bring us an idea or something already live, and we will tell you what people are trying to do, where they get stuck, what to build next, and what to leave out.

Talk to our product teamSee the plans